Bridging the Gap: Research & Real-World Needs

by Shamira Miller (Senior Consultant and Coach)

Tuesday 10 Jun 2025, 10:00 → 12:00 Europe/Berlin

Background

As a researcher, you’re solving complex problems—but how do you know if your innovation truly meets a real-world need? Traditional market research often falls short in understanding why customers adopt new technologies. This is where the Jobs to Be Done (JTBD) framework comes in.In this interactive session, you’ll learn how to uncover the hidden motivations behind customer decisions and apply entrepreneurial thinking to make your research more impactful. Through real-world examples, we’ll explore:

• Why customers “hire” technologies to solve specific problems
• How to move beyond technical features to address real business needs
• How researchers can apply JTBD to explore commercialization opportunities

 

No prior business knowledge needed—just curiosity and a willingness to see your research through a new lens!

Target Audience

For curious and ambitious researchers looking to explore how their work can create real-world impact beyond the lab. 

Benefits

• Gain a solid understanding of the JTBD framework
• Learn how to identify customer jobs and map unmet needs.
• Discover how to prioritize jobs to be done for product development.
• Leave with actionable frameworks and tools to apply JTBD in your own projects. 

Your Speaker

Shamira Miller