The Fastest Way to Validate Your Idea

by Shamira Miller (Senior Consultant and Coach)

Tuesday 17 Jun 2025, 09:00 → 12:00 Europe/Berlin

Background

Having a great idea is just the beginning—how do you turn it into something real and valuable? Unlike Jobs to Be Done (JTBD), which helps uncover customer needs, the MVP (Minimum Viable Product) approach focuses on bringing an idea to life by testing and refining it through rapid experimentation. This session will show you how to move from concept to reality in a structured, evidence-based way. Through interactive exercises and real-world examples, we’ll explore:

• How to develop an MVP to test your idea without wasting time or resources
• The Build-Measure-Learn cycle and why iteration is key
• How to gather feedback, refine your approach, and make data-driven decisions

No prior experience in product development is required—just a willingness to experiment and learn!

Target Audience

For curious and ambitious researchers ready to move beyond ideas and develop real solutions by testing and refining their concepts in a structured way.

Benefits

• Learn how to develop an MVP to test your ideas quickly and efficiently
• Understand the Build-Measure-Learn approach and how to apply it
• Gain confidence in making data-driven decisions and adapting based on real feedback
• Walk away with practical frameworks to refine and validate your innovations 

Your Speaker

Shamira Miller