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January 10, 2024 to March 13, 2024 Hybrid Event
Heidelberg/Online
Europe/Berlin timezone

Session

Lecture 1

Jan 17, 2024, 5:00 PM
Online

Online

Description

  • Structure of a typical pitch part 1
  • In depth intro to Osterwalder´s business model canvas
  • Types of market and introduction to market analysis including market segmentation
  • Customer categories in digital health, medtech and biotech and customer types

Presentation materials

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